If you don’t know what a “direct response quiz” is, it’s basically a questionnaire that visitors can fill out to direct them to the specific product they need based on their answers. As you can see, they use the very first line of their video descriptions to do this. However, Athlean-X decided to do the opposite by promoting their “direct response quiz” instead of the typical free lead magnet. At least, that’s what most people are taught to do. The first rule of digital marketing for information marketers is to always collect email addresses before trying to sell any of your products.

So with that said, here we go… Tip #1: The New-School, “Direct Response Quiz” Strategy That Builds A List Of Thousands Of Happy Paying Customers Instead Of Freebie-Seeking Email Subscribers That’s because inside of this post, I will reverse-engineer their entire conversion strategy so you can use them for yourself to explode your business or your client’s businesses. You can learn exactly how they do it today. With almost 4 million Youtube subscribers, it’s one of the most popular channels on all of Youtube, while also being the #1 channel for men who want to train and look like an athlete.īut in a world where some famous Youtuber’s can still be dirt-poor, Athlean-X has stood above the crowd and learned how to monetize their audience to generate over $10,000,000 per year. In the hyper-competitive fitness market, there are few who stand above Athlean-X.

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